Investor Marketing Agency

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As much as 40% of trading volume is from retail

Social media has altered the way many stocks trade. It’s not just humans who are analyzing the social platforms for ideas, it’s trading algorithms, too.

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How do investors discover
stocks on social media?

Investors don’t stick to just one network. They move around.
The decision to buy is made in in the third phase.

1. Finding new trading ideas

Social media is ideal for investors because information is relayed in real time. Some investors will check their favourite traders on Twitter, while others turn to dedicated forums on Reddit.

2. Due diligence and research

In this phase, investors use multiple networks. Research can be a time consuming process, but it can also last seconds. Reddit, Twitter, the company’s website, Google search and Stocktwits play slightly different roles towards the same goal: making a decision.

3. Decision making

Buy, sell or hold? These decisions are made using Reddit, Twitter and Stocktwits. Investors are interested in whether interest and sentiment is increasing or decreasing, as well as any final red flags.

We know that investor marketing is what differentiates “parity stocks”

Balance sheets being equal, the firm with superior investor marketing usually has a 5-10x higher valuation.

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Social media impacts valuation:

  • Asset allocations
  • Share of retail ownership in IPOs
  • Liquidity events
  • Rumour trading
  • Trading depths
  • Perception of management
  • Valuation

Investors love stocks that receive more than their fair share of attention.

With IPOs, retail investor participation determines which IPOs “pop” and which ones don’t.


Fact: Once a firm announces it will go public, internet searches on the firm will skyrocket.

  • Twitter’s IPO
    filing was viewed 15,293 times
  • Facebook’s IPO
    filing was viewed 1,027 times
  • Twitter’s IPO
    was up 73%
  • Facebook’s IPO
    was a total flop

In what areas should you increase your investor marketing?

investor marketing

Target Clients

Our investor marketing campaigns include one or more of these media channels:

  • Retargeting
  • PR
  • Email
  • Paid Search
  • Internet/Display
  • Facebook
  • Twitter
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Ways to get in touch

Email rafael@retailinvest.io